The Project X Initiative is delighted to announce the launch of the 2024 Retail Media Innovation Forum.

Support for cross media measurement initiatives and common approaches to measurement innovation could accelerate growth in addressable media.

The economic downturn in Europe looks set to accelerate the shift in ad spend to addressable media, raising the question of what advertisers should do to address the challenges and maximize the benefits.

Today, the European Addressable Media Initiative (EAMI), led by Finecast, LiveRamp, Amobee, Comscore, Lotame, Magnite, Neustar, OneTrust and PubMatic, in partnership with The Project X Institute, has issued a major industry report, setting out a series of recommendations for advertisers and media owners in Europe to help them position their businesses for the future and to support a vibrant addressable marketplace.

To download the report, click here.

By Jon Watts and Ian Maude, Executive Directors, The Project X Institute

The European Addressable Media Initiative, led by Finecast, LiveRamp, Amobee, Comscore, Lotame, Magnite, Neustar, OneTrust and PubMatic, invites you to join a virtual Summit on the 13th October where we will present and discuss our recommendations to help European ad buyers and sellers position their businesses for the future.

The European Addressable Media Initiative is exploring the emerging ecosystem in Europe’s major advertising markets – and is finding advertisers, agencies and media owners grappling with complexity and fragmentation.

Read the drum article

The European Addressable Media Initiative has announced the formation of its Expert Advisory Group, with senior advisors from Channel 4, DATMEAN, GroupM, Interpublic Group, ITV, Omnicom, Publitalia ’80, Roku and many more key players, as it gears up to support the development of addressable media in fast-changing European markets.

Read The Drum article

Expert Advisory Group of experienced executive leaders from across the European industry will work with founding members of the Initiative to help advertisers, agencies and media owners navigate Europe’s fast-changing advertising landscape for addressable media.

The 2020s are set to be the decade of addressable media as consumption continues to shift toward connected platforms, opening up new possibilities for audience targeting, measurement, attribution and optimization – not just in digital, but in TV, audio, out-of-home (OOH), games and newer media formats and platforms.

Read The Drum article

Founding members – Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic – will work collaboratively across the European media and advertising ecosystem to support the development of a positive, sustainable roadmap for addressable media

Jon Watts and Ian Maude today announced the launch of The Project X Institute (PXI), a brand-new think tank and strategic advisory organisation for the media, advertising, entertainment, technology, and sports industries.

PXI brings together a unique team of senior industry executives and leading experts as Advisors-in-Residence to apply their collective expertise to help solve complex challenges in the connected world.