En mai dernier, l’EPTVI, initiative européenne pour la publicité programmatique TV, a lancé son plan d’action pour accompagner le développement de la TV programmatique dans les cinq principaux marchés européens, y compris en France, où TF1 et M6 ont déjà adhéré au projet. Soutenu par The Trade Desk, OpenX, Google, PubMatic, Equativ, Cadent, Magnite et Adform, l’EPTVI

Trotz wachsender On-Demand-Nutzung ist der Durchbruch programmatischer TV-Werbung in Europa bislang ausgeblieben. Fragmentierte Strukturen, regulatorische Hürden und fehlende Standards bremsen das Potenzial. Jetzt gibt die European Programmatic TV Initiative (EPTVI) fünf Empfehlungen, wie Sender durch mehr Zusammenarbeit schneller vorankommen können.

The report has been published by the European Programmatic TV Initiative (EPTVI) and includes a five-point action plan that aims to unlock growth and reduce fragmentation of programmatic TV across the UK, Germany, France, Italy and Spain

La European Programmatic TV Initiative e The Project X Initiative hanno pubblicato un report che analizza lo scenario europeo della pubblicità programmatica in tv.

French publication Mind EU reports on the European Programmatic TV Initiative’s new roadmap to foster growth and coordination of programmatic TV across the continent.

The European Programmatic TV Initiative (EPTVI) has rolled out a five-point roadmap in its mission to bolster growth, reduce fragmentation and support the programmatic TV industry.

A coalition of leading industry players has today launched A Roadmap for Programmatic TV in Europe — a five-point action plan to unlock growth, reduce fragmentation, and support the growth and development of programmatic TV across the UK, Germany, France, Italy and Spain.

Decision Marketing reports that EPTVI has published a five-point roadmap to remove friction in European programmatic TV markets, aimed at driving collaboration between broadcasters, streamers, and ad tech partners.

The European TV advertising market is undergoing a profound shift. As audiences spread across linear TV, BVOD (Broadcaster Video-on-Demand), and CTV (Connected TV), advertisers are demanding more flexibility, sharper targeting, and greater efficiency. Programmatic TV – automated, data-driven buying and delivery of TV and video ads – has the potential to deliver on these needs. But deep structural divides between buyers and sellers continue to hold back progress.

During the last six months, the members of the European Programmatic TV Initiative (EPTVI) – The Trade Desk, Google, OpenX, PubMatic, Equativ, Magnite, Cadent and Adform – have been working closely and collaboratively with leading European broadcasters, streamers, pay-TV platforms, trade bodies and major agency groups to explore the benefits of programmatic TV.

During the last six months, the members of the European Programmatic TV Initiative (EPTVI) – The Trade Desk, Google, OpenX, PubMatic, Equativ, Magnite, Cadent and Adform – have been working closely and collaboratively to assess the case for Europe’s commercial broadcasters pursuing an accelerated transition to a programmatic marketplace.

The European Programmatic TV Initiative (EPTVI), led by thought leadership and advisory collective The Project X Initiative, has announced the addition of prominent industry advisors, and new partnerships with OpenX, a leading independent supply-side platform (SSP) for audience, data, and identity targeting, and Google Ad Manager, Google’s supply-side platform for publishers and broadcasters across all formats and screens including CTV.

La ‘European Programmatic TV Initiative’ (EPTVI), la iniciativa liderada por el colectivo The Project X Initiative, ha anunciado hoy la incorporación al proyecto de importantes asesores de la industria y nuevas asociaciones con el SSP independiente OpenX, así como con Google Ad Manager, el SSP de Google para publishers y broadcasters en todos los formatos y pantallas, incluida la TV conectada.

The European Programmatic TV Initiative (EPTVI), led by thought leadership and advisory collective The Project X Initiative, has announced the addition of industry advisors, and new partnerships with OpenX, an independent supply-side platform for audience, data, and identity targeting, and Google Ad Manager, Google’s supply-side platform for publishers and broadcasters across all formats and screens including CTV.

L’European Programmatic TV Initiative si propone di affrontare le sfide del settore riunendo i principali stakeholder della pubblicità televisiva e sviluppando soluzioni pratiche

Das Vorhaben ist gewaltig, seine Bündnispartner sind groß: Die Adtech-Unternehmen The Trade Desk, Pubmatic, Equativ, Magnite, Cadent und Adform haben gemeinsam mit Project X (PXI) und 14 europäischen Broadcastern und Streamern die European Programmatic TV Initiative (EPTVI) gegründet. Ziel ist es, die Entwicklung von Programmatic Advertising im europäischen TV-Markt voranzutreiben.

Varios gigantes del sector Adtech, incluyendo PubMatic, Magnite, Equativ, The Trade Desk, Cadent y Adform, han lanzado la iniciativa ‘European Programmatic TV Initiative’ (EPTVI), un esfuerzo conjunto para acelerar la adopción de la TV programática en Europa. Esta iniciativa colaborará con el Proyecto X y cuenta con el apoyo de varios broadcasters y agencias.

Un groupe de plateformes adtech de premier plan s’associent pour relever les défis du paysage fragmenté de la publicité TV programmatique en France, en Allemagne, en Italie, en Espagne et au Royaume-Uni.

A consortium of leading adtech industry players has joined forces with major European broadcasters, streamers, and agency groups to launch a new initiative to support the development and growth of data-driven programmatic TV advertising in Europe’s major markets.