European Programmatic TV Initiative : ¿se puede crecer sin un mapa lleno de intereses cruzados ?

Written By jordan brown

IBC Daily summarises the industry’s collective action plan for programmatic TV in Europe, created through the European Programmatic TV Initiative (EPTVI) to drive growth and reduce fragmentation.

https://www.ibc.org/news/tv-tech-and-ad-industry-launch-action-plan-for-programmatic-tv.

jordan brown
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La tv programmatica può crescere in Europa rimuovendo i colli di bottiglia e con esecuzioni più coerenti