European Programmatic TV Initiative : ¿se puede crecer sin un mapa lleno de intereses cruzados ?

IBC Daily summarises the industry’s collective action plan for programmatic TV in Europe, created through the European Programmatic TV Initiative (EPTVI) to drive growth and reduce fragmentation.

https://www.ibc.org/news/tv-tech-and-ad-industry-launch-action-plan-for-programmatic-tv.