Roadmap to support growth and development of programmatic TV in Europe published
The report has been published by the European Programmatic TV Initiative (EPTVI) and includes a five-point action plan that aims to unlock growth and reduce fragmentation of programmatic TV across the UK, Germany, France, Italy and Spain
A coalition of advertising companies has come together to develop a shared action plan to unlock the future potential of programmatic TV.
The report has been published by the European Programmatic TV Initiative (EPTVI)—backed by The Trade Desk, Google, OpenX, PubMatic, Equativ, Cadent, Magnite, and Adform—and supported by The Project X Initiative.
The five-point action plan aims to reduce fragmentation, and support the growth and development of programmatic TV across the UK, Germany, France, Italy and Spain.