Un groupe de plateformes adtech de premier plan s’associent pour relever les défis du paysage fragmenté de la publicité TV programmatique en France, en Allemagne, en Italie, en Espagne et au Royaume-Uni.

A consortium of leading adtech industry players has joined forces with major European broadcasters, streamers, and agency groups to launch a new initiative to support the development and growth of data-driven programmatic TV advertising in Europe’s major markets.

The European Programmatic TV Initiative aims to support the development and growth of programmatic advertising in Europe’s major TV markets

A consortium of industry players – The Trade Desk, PubMatic, Equativ, Magnite, Cadent and Adform – in collaboration with The Project X Initiative (PXI) and major European broadcasters, streamers, and agency groups – have announced the launch of the European Programmatic TV Initiative (EPTVI) to support the development and growth of programmatic advertising in Europe’s major TV markets.

A number of major ad tech businesses – PubMatic, Magnite, Equativ, The Trade Desk, Cadent, and Adform – this morning announced the launch of the European Programmatic TV Initiative (EPTVI), a joint effort aimed at accelerating growth and adoption of programmatic TV in Europe.

A group of leading adtech platforms are clubbing together to help overcome challenges in the fragmented programmatic TV advertising landscape in France, Germany, Italy, Spain and the UK.

London, 17.06.24 – A consortium of leading industry players – The Trade Desk, PubMatic, Equativ, Magnite, Cadent and Adform – in collaboration with The Project X Initiative (PXI) and major European broadcasters, streamers, and agency groups – today announced the launch of the European Programmatic TV Initiative (EPTVI) to support the development and growth of programmatic advertising in Europe’s major TV markets.

The Project X Initiative is delighted to announce the launch of the 2024 Retail Media Innovation Forum.

Support for cross media measurement initiatives and common approaches to measurement innovation could accelerate growth in addressable media.

The economic downturn in Europe looks set to accelerate the shift in ad spend to addressable media, raising the question of what advertisers should do to address the challenges and maximize the benefits.

Today, the European Addressable Media Initiative (EAMI), led by Finecast, LiveRamp, Amobee, Comscore, Lotame, Magnite, Neustar, OneTrust and PubMatic, in partnership with The Project X Institute, has issued a major industry report, setting out a series of recommendations for advertisers and media owners in Europe to help them position their businesses for the future and to support a vibrant addressable marketplace.

To download the report, click here.

By Jon Watts and Ian Maude, Executive Directors, The Project X Institute

The European Addressable Media Initiative, led by Finecast, LiveRamp, Amobee, Comscore, Lotame, Magnite, Neustar, OneTrust and PubMatic, invites you to join a virtual Summit on the 13th October where we will present and discuss our recommendations to help European ad buyers and sellers position their businesses for the future.

The European Addressable Media Initiative is exploring the emerging ecosystem in Europe’s major advertising markets – and is finding advertisers, agencies and media owners grappling with complexity and fragmentation.

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The European Addressable Media Initiative has announced the formation of its Expert Advisory Group, with senior advisors from Channel 4, DATMEAN, GroupM, Interpublic Group, ITV, Omnicom, Publitalia ’80, Roku and many more key players, as it gears up to support the development of addressable media in fast-changing European markets.

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Expert Advisory Group of experienced executive leaders from across the European industry will work with founding members of the Initiative to help advertisers, agencies and media owners navigate Europe’s fast-changing advertising landscape for addressable media.

The 2020s are set to be the decade of addressable media as consumption continues to shift toward connected platforms, opening up new possibilities for audience targeting, measurement, attribution and optimization – not just in digital, but in TV, audio, out-of-home (OOH), games and newer media formats and platforms.

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Founding members – Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic – will work collaboratively across the European media and advertising ecosystem to support the development of a positive, sustainable roadmap for addressable media