New action plan to unlock growth in data-driven TV ads

Decision Marketing reports that EPTVI has published a five-point roadmap to remove friction in European programmatic TV markets, aimed at driving collaboration between broadcasters, streamers, and ad tech partners.
he coalition of leading media industry players – formed 12 months ago – has launched its five-point action plan to unlock growth, reduce fragmentation, and support the development of data-driven programmatic TV across the UK, Germany, France, Italy and Spain. 

Set up in June last year, the European Programmatic TV Initiative (EPTVI) is backed by The Trade Desk, Google, OpenX, PubMatic, Equativ, Cadent, Magnite, and Adform and supported by media, tech and advertising advisory group The Project X Initiative.

https://www.decisionmarketing.co.uk/news/new-action-plan-to-unlock-growth-in-data-driven-tv-ads