European Programmatic TV Initiative Summit – Post-event Recap
The European Programmatic TV Initiative Summit brought together top voices from media, advertising, and tech for a candid and focused discussion on the future of programmatic TV in Europe.
Backed by leading platforms – The Trade Desk, Google, OpenX, PubMatic, Equativ, Magnite, Cadent, and Adform – the Initiative aims to clear the fog around definitions, build shared standards, and create a practical roadmap for a healthier, more effective programmatic TV market.
Throughout the day, broadcasters, agencies, and tech partners tackled the real issues: what’s holding the market back, what needs to change, and how we start moving together from talk to action.
The message was clear: alignment matters, and progress will come from collaboration, not fragmentation.
News Articles
02/04/2025
Unlocking Programmatic TV in Europe: Bridging the buyer-seller divide
The European TV advertising market is undergoing a profound shift. As audiences spread across linear TV, BVOD (Broadcaster Video-on-Demand), and CTV (Connected TV), advertisers are demanding more flexibility, sharper targeting, and greater efficiency. Programmatic TV – automated, data-driven buying and delivery of TV and video ads – has the potential to deliver on these needs. But deep structural divides between buyers and sellers continue to hold back progress.
13/03/2025
Walking the tightrope: broadcaster technology and operations in the age of programmatic TV
During the last six months, the members of the European Programmatic TV Initiative (EPTVI) – The Trade Desk, Google, OpenX, PubMatic, Equativ, Magnite, Cadent and Adform – have been working closely and collaboratively with leading European broadcasters, streamers, pay-TV platforms, trade bodies and major agency groups to explore the benefits of programmatic TV.
27/02/2025
The European Programmatic TV Initiative: Unlocking the potential of programmatic TV in Europe
During the last six months, the members of the European Programmatic TV Initiative (EPTVI) – The Trade Desk, Google, OpenX, PubMatic, Equativ, Magnite, Cadent and Adform – have been working closely and collaboratively to assess the case for Europe’s commercial broadcasters pursuing an accelerated transition to a programmatic marketplace.
More articles at PXI News
Initiative Report and Recommendations
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Agenda
09.30-10.00
Coffee and networking
10:00-10:15
Introduction: EPTVI Objectives & Findings
10:15-10:30
Keynote
Sandra Whitney, Google
10:30-11:00
Panel discussion – The Macro Perspective
Jon Watts, PXI (Moderator)
Lisa Walker, Vodafone
Bobi Carley, ISBA
Ed Chalmers, Channel 4
James Chandler, IABUK
Katty Roberfroid, egta
11:00-11:30
Panel discussion – Measurement & Currency
Jamie West, PXI (Moderator)
Sven Hagemeier, The Trade Desk
Jeff Eales, Sky Media
11:30-11:45
Coffee break
11:45-12:15
Panel discussion – Aligning Buyers & Sellers
Ian Maude, PXI (Moderator)
James Grant, Equativ
Ana Camara, GroupM
Raphael Pieri , TF1 PUB
Noorez Nasser, Cadent
12:15-12:30
Keynote
Sven Hagemeier, The Trade Desk
12:30-13:00
Panel discussion – Unlocking the Benefits
Jon Watts, PXI (Moderator)
Emma Newman, PubMatic
Scott Sheffer, Google
Johan Boserup, OMG
13:00-13:15
Recommendations & Next steps
13.15-14.00
Lunch and networking
Speakers
-
Sven Hagemeier
GM, Inventory Development
The Trade Desk -
Scott Sheffer
VP, Global Partnerships
Sellside Monetization
Google -
Emma Newman
Chief Revenue Officer, EMEA
PubMatic -
Sandra Whitney
Managing Director, Global Partnerships
Google EMEA -
Lisa Walker
Head of Media and Sponsorship
Vodafone -
Bobi Carley
Head of Media and
Diversity & Inclusion Lead
ISBA -
Jeff Eales
Director of Systems Strategy
Sky Media -
Ed Chalmers
Head of Trading
Channel 4 -
James Grant
SVP, Advanced Television
Equativ -
Johan Boserup
Global CEO, Investment
OMG -
Julie Selman
SVP, Head of EMEA
Magnite -
James Chandler
Chief Marketing Officer
IABUK -
Jon Watts
Executive Director
The Project X Initiative,
and MD of CIMM -
Ian Maude
Executive Director
The Project X Initiative -
Jamie West
Ex-Deputy Managing Director
Sky Media