Industry veterans launch new think tank and advisory collective bringing together senior executives and leading experts from media, advertising, entertainment, technology and sport

Jon Watts and Ian Maude today announced the launch of The Project X Institute (PXI), a brand-new think tank and strategic advisory organisation for the media, advertising, entertainment, technology, and sports industries.

PXI brings together a unique team of senior industry executives and leading experts as Advisors-in-Residence to apply their collective expertise to help solve complex challenges in the connected world.