Cannes Lions 2024 : Vu, entendu, retenu – Jour 3
As part of its Cannes Lions coverage, INfluencia highlights the launch of the European Programmatic TV Initiative (EPTVI), bringing together leading ad tech companies and broadcasters to drive programmatic TV in Europe.
https://www.influencia.net/cannes-lions-2024-vu-entendu-retenu-jour-3