Cannes Lions 2024 : Vu, entendu, retenu – Jour 3

Written By jordan brown

As part of its Cannes Lions coverage, INfluencia highlights the launch of the European Programmatic TV Initiative (EPTVI), bringing together leading ad tech companies and broadcasters to drive programmatic TV in Europe.

https://www.influencia.net/cannes-lions-2024-vu-entendu-retenu-jour-3

jordan brown
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Leading industry players launch new initiative to accelerate the development and growth of programmatic TV in Europe