Ad tech players form European Programmatic TV Initiative

Written By jordan brown

A consortium of leading ad tech companies — The Trade Desk, PubMatic, Equativ, Magnite, Cadent and Adform — together with The Project X Initiative and major European broadcasters, streamers and agencies, has launched the European Programmatic TV Initiative (EPTVI) to accelerate adoption of programmatic advertising across Europe’s key TV markets.

https://advanced-television.com/2024/06/17/ad-tech-players-form-european-programmatic-tv-initiative

jordan brown
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