The 2024 Retail Media Innovation Forum
A Growth and Innovation Programme
For more information:
For Senior Executives in Retail, Media and Advertising
Overview
The Retail Media Innovation Forum (RMIF) is a new strategy programme led by The Project X Initiative for senior European executives in retail, media and advertising.
Programme participants will work collaboratively and with expert advisors to develop their retail media strategies and identify opportunities for partnership, growth and innovation across this fast-developing ecosystem.
The Forum offers senior executives a focused and immersive experience, designed to create unique opportunities for mutual learning, knowledge sharing and practical cooperation.
The agenda includes carefully-curated seminars and workshops, expert speakers, bespoke research and an exclusive industry summit to help participants navigate the opportunities and challenges and develop practical strategies and partnerships to support their business goals.
The Forum will be led by PXI’s team of senior advisors, supported by over 30 industry executives and experts from across the ecosystem – including senior US retail industry executives, agencies, technology providers, data businesses and platform operators.
To foster a spirit of openness and collaboration, all sessions and knowledge sharing will be confidential and only available to Retail Media Innovation Forum participants. Places at the Forum are strictly limited and open solely to companies operating in Western Europe.
Key Benefits & Outcomes
Develop a holistic understanding of the fast changing retail media landscape, with expert analysis and exclusive research incorporating the latest industry data and market developments.
Learn from senior US retail executives as well as world class advertising, media and technology experts in closed door interactive sessions.
Gain direct insights from European advertisers into how their priorities and expectations are evolving and the implications for retail media offerings.
Explore how to make the most of customer traffic and data and put in place data systems that connect brands
with consumers more effectively and improve advertiser performance.
Collaborate with fellow participants and other key stakeholders and experts to identify and develop key opportunities for partnership and integration.
Network and build valuable relationships with peers from across the advertising, media, and
retail ecosystems.
Develop a robust strategic roadmap to elevate their retail media strategies, deliver more effective solutions for advertisers and drive growth and innovation.
Retail media has emerged as one of the fastest growing and most dynamic segments in the advertising market, with GroupM forecasting spend will approach $130 billion in 2024, as advertisers seek to capitalise on retailer datasets, advanced targeting capabilities, and ‘closed loop’ customer journeys.
For retailers, media is a high growth, high margin business that can strengthen relationships with brands and customers. For media owners, it offers opportunities for retail partnerships, data collaborations, shoppable formats, commerce hubs and other offerings.
The European market is still relatively immature, presenting opportunities for innovation and growth. It is also highly fragmented and standards are yet to be established with some advertisers concerned about high costs and measurement challenges.
Scaling services and operations remain difficult for many players, as talent is scarce, building
in-house capabilities can be challenging, data partnerships are often complex to manage, and retailer and media owner cultures and skillsets can be difficult to cultivate.
A Unique Forum
The Forum will bring together a select group of up to 20 European companies to work with PXI’s team of world class advisors and experts to explore the development of retail media, sharing insights, perspectives and experiences, and identifying and evaluating opportunities for partnerships, growth and innovation.
A Fast-Changing Market Landscape
Current Market Trends
Critical Issues to Explore
How the retail media landscape is evolving across Europe and inkey retail sectors and the implications for retail media offerings.
The views of advertisers and marketers on the role and value of retail media, how their needs are evolving, and changes or improvements that could drive increased investment and share of budget.
Data privacy and utilisation in an omni-channel world – developing advanced targeting, measurement and analytics solutions that ensure consumer privacy, meet advertiser needs and maximise business performance.
Strategic partnership opportunities including key platform solutions, data and media partnerships, commerce hubs, programmatic platforms and other demand and supply-side offerings.
Organisational planning – aligning retail media initiatives with broader strategies, developing robust technology infrastructures and identifying the key skills needed for growth.
The key factors underpinning successful retail media offerings in other markets, notably
the US – by far the largest retail media market and home to many of the most successful new retailer entrants.
The final objectives and detailed agenda and schedule will be developed with programme participants during the initiation period.
The 2024 Retail Media Innovation Forum is a structured programme of learning, collaboration, innovation and growth for senior executives from up to 20 European companies. Commencing in Q1 2024, the programme will run for approximately six months, providing a mix of seminars, workshops and summits, with exclusive research and a carefully curated programme of expert advisors and speakers.
Core Elements
The inaugural programme will be structured around seven main elements:
Introducing The Retail Media Innovation Forum
1. Initiation sessions: PXI will facilitate a 1:1 virtual meeting with participating executives from each partner company, using a strategic framework to explore your current approach and the key issues that you are eager to explore. These meetings will help to ensure that the RMIP is tailored to the unique requirements of each participating company.
2. Research programme: During the course of the Forum, PXI’s team will undertake a continuous programme of research and analysis, to provide up-to-date market data and intelligence about the retail and wider digital media marketplace, case studies and insights into the strategies of key players.
3. Opening ‘State of the Nation’ plenary: An all-day in-person event in London for all participating companies and their executives. This will set out the agenda and provide a deep dive diagnostic into the current state of retail media and wider context – exploring the nature and scale of the commercial opportunities and challenges.
4. Virtual seminars: A programme of four online events, shaped around the objectives and priorities of the participants, each providing a deep dive into a critical issue with bespoke research and expert speakers leading into structured discussions on the opportunities and challenges and what the next steps should be and any further work that is required.
5. Working groups: Participants will also benefit from a programme of working groups exploring specific opportunities by sharing experiences and expertise. Participants will be matched with non-competing companies and a facilitator. Working groups will meet virtually, each involving 3-5 executives focused on
co-developing and exploring a new area of opportunity. The groups will present back to participants at the closing plenary, using a specially created strategic framework.
6. The RMIF Summit: The closing plenary will be a 1 day in-person event, bringing together the findings from the Programme. The plenary will include presentations from the working groups, keynotes, panel discussions and a final presentation setting out the key conclusions, recommendations and next steps.
7. Final report: The main findings from the seminars and working groups and the core conclusions and recommendations from the Programme will be summarised in a final report for the Forum participants. All materials produced for the Forum will be exclusively available to participants.
The Forum Team and Speakers
The Forum will be led by PXI’s team of Consultants and Advisors, supported by over 30 industry executives and experts from across the retail, advertising, media and technology ecosystem, including:
-
Jon Watts
PXI Executive Director
-
Ian Maude
PXI Executive Director
-
Dr. Daniel Knapp
PXI Advisor —
European Internet Media Analyst -
Emily Palmer
PXI Advisor —
Women in Programmatic
Network Chairperson -
Jamie West
PXI Advisor —
Ex Sky Media,
Deputy Managing Director -
Tomas Salfischberger
PXI Advisor —
Relay42
CEO -
Kristi Argyilan
Speaker —
Albertsons Companies SVP,
Retail Media -
Jill Orr
Speaker —
Criteo,
Managing Director,
EMEA -
Colin Grieves
Speaker —
Experian
Managing Director,
UK&I,
Marketing Services -
Brian Lesser
Speaker —
InfoSum Chairman & CEO -
Deepak Jose
Speaker —
Mars
Global Sr. Director &
Head of One Demand
Data and Analytics Solutions -
Kim Ludlow
Speaker —
PromoteIQ
Head of international Media Sales
Programme Delivery
The Programme will provide a structured timetable, with exclusive virtual sessions sessions designed to fit around busy work schedules, carefully prepared and curated by the PXI team. This will include:
Expert-led core curriculum: A structured programme with the latest market analysis, deep dives into key topics, and insights into the strategies of key industry players.
Frequent opportunities for networking and collaboration with senior peer group: Opportunities to interact with senior executives from the US and Europe, to build your network of industry leaders and advisors.
Fortnightly live team sessions: Live virtual sessions with the PXI team, expert advisors, and interactive guest lectures with industry leaders from the US and Europe.
Monthly 1:1 sessions: Bespoke individual virtual meeting with PXI executives and advisors to ensure that the programme is delivering successfully and address any queries.
In-person thought leadership and networking events: Interact with advisors, peers, and industry leaders at the opening plenary and closing summits.
Interactive learning and capstone project: Collaborative working sessions with senior peer group to develop a capstone project, developing opportunities for growth and innovation and enhance retail media and partnership strategies.
As noted above, the final objectives and detailed agenda and schedule will be developed with Forum participants during the initiation process.
Participation
Participation in the Retail Media Innovation Forum is exclusively open to senior European media and retail executives, who will work with our team of advisors and collaboratively to identify and develop opportunities for innovation, growth and new partnerships.
Fees available on request.
For More Information
Please contact:
jon.watts@projectxinitiative.com | +44 7974 255398
ian.maude@projectxinitiative.com | +44 7900 698498