https://www.projectxinitiative.com/news daily 0.75 2026-02-11 https://www.projectxinitiative.com/news/european-programmatic-tv-initiative-launches-stage-two-to-help-programmatic-tv-scale-across-europes-largest-advertising-markets-1 monthly 0.5 2026-02-11 https://www.projectxinitiative.com/news/european-programmatic-tv-initiative-launches-stage-two-to-help-programmatic-tv-scale-across-europes-largest-advertising-markets monthly 0.5 2026-02-10 https://www.projectxinitiative.com/news/ian-maude-eptvi-avec-la-publicit-programmatique-nous-voulons-ouvrir-la-tlvision-davantage-dannonceurs-et-rendre-le-march-plus-efficace- monthly 0.5 2025-10-28 https://www.projectxinitiative.com/news/mit-diesem-fnf-punkte-plan-soll-programmatic-tv-fahrt-aufnehmen monthly 0.5 2025-10-28 https://www.projectxinitiative.com/news/roadmap-to-support-growth-and-development-of-programmatic-tv-in-europe-published monthly 0.5 2025-10-28 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https://www.projectxinitiative.com/news/delivering-cross-media-measurement-tools-for-the-addressable-age monthly 0.5 2023-03-17 https://www.projectxinitiative.com/news/how-advertisers-can-maximize-the-benefits-of-addressable-media monthly 0.5 2023-03-17 https://www.projectxinitiative.com/news/european-addressable-media-initiative-issues-report-setting-out-recommendations-and-calling-for-industry-action-to-support-the-development-of-a-sustainable-addressable-ecosystem-ldfh4 monthly 0.5 2023-03-17 https://www.projectxinitiative.com/news/invitation-to-the-european-addressable-media-initiatives-virtual-summit-c5m7y monthly 0.5 2023-03-17 https://www.projectxinitiative.com/news/m1hs4lbksx5d13mux90vtzunk28vil-4ccfg monthly 0.5 2022-06-17 https://www.projectxinitiative.com/news/the-european-addressable-media-initiative-unveils-expert-advisory-group-7766j monthly 0.5 2022-05-04 https://www.projectxinitiative.com/news/european-addressable-media-initiative-announces-expert-advisory-group-yzje6 monthly 0.5 2022-05-04 https://www.projectxinitiative.com/news/new-initiative-aims-to-support-development-of-addressable-media-in-european-markets-tkcpb monthly 0.5 2023-12-06 https://www.projectxinitiative.com/news/leading-industry-participants-launch-new-initiative-to-support-the-development-of-addressable-media-in-europe-srf7h monthly 0.5 2021-12-17 https://www.projectxinitiative.com/news/industry-veterans-launch-new-think-tank-cb3s6 monthly 0.5 2021-12-16 https://www.projectxinitiative.com/fiona-mckinnon-biography daily 0.75 2023-02-24 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242212347-0RHX2PW4R4KVFS1CYDO5/Fiona+McKinnon.jpg Fiona McKinnon Biography - Fiona McKinnon Fiona has 20+ years’ experience in digital adtech and media on the buy and sell sides of the market. She held senior management roles at Adconion, Agency Republic, Adviva and Warner Media, where she was GM of the CNN and Turner brand collaboration, T.1. Fiona also created and led the Pangaea Alliance, a global media and data partnership between CNN, The Guardian, Reuters, and the FT, enabling advertisers to buy programmatic campaigns at scale. As well as working as an independent consultant, Fiona is CEO at Moment Company, a mental wellbeing business, and board member of Keynes Digital, a US CTV programmatic advertising agency. https://www.projectxinitiative.com/jen-tedstone-biography daily 0.75 2023-02-24 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242215920-BXFBBTJXYKMVCTE8QLD1/fsdfsdf.jpg Jen Tedstone Biography - Jen Tedstone Jen is a digital marketing expert with 20 years’ experience across a range of digital disciplines including social media, CRM and performance marketing, working for major brands across Europe and Australia. Prior to becoming an independent consultant, Jen worked for the Walt Disney Company where she led digital marketing for various lines of business, evolving a skillset which makes her particularly adept at evolving and growing effective digital teams and devising digital strategy. In 2018, Jen led the digital transformation for Disney UK, driving a two year project which succeeded in changing Disney’s approach to put digital at the heart of the UK marketing organisation. Jen believes passionately in digital, likening herself to a ‘digital gardener’ - nurturing the right seeds in the right place will yield effective results no matter what the size of your garden! https://www.projectxinitiative.com/benedict-evans-biography daily 0.75 2023-05-12 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242217645-9OBUNC8THBI0G95O1RXI/Benedict.jpg Benedict Evans Biography - Benedict Evans Benedict has spent 20 years analysing mobile, media and technology, and worked in equity research, strategy, consulting and venture capital. He is now an independent analyst. https://www.projectxinitiative.com/terms-of-service-3-1 daily 0.75 2024-05-30 https://www.projectxinitiative.com/andrea-tartaglia-biography daily 0.75 2023-05-12 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/b7cf0708-f001-48d7-8b75-4f592164d1f9/Screenshot+2023-05-12+at+11.18.31.png Andrea Tartaglia Biography - Andrea Tartaglia Andrea is a Global Brand strategist who has served in leadership roles for some of the largest media conglomerates, focusing on Brand development, content distribution, marketing, sales, organizational design and general management in a variety of businesses including, TV, Movies, Publishing, Themed Entertainment, Consumer Products and Games. He joined The Walt Disney Company in 2006 where he was responsible for global licensing and global sales in the publishing business and set up and led the European Franchise Marketing team for Disney Consumer Products. In his most recent role as Vice President & Managing Director, Franchise Management, Andrea Tartaglia was responsible for developing the cross-company strategies for Disney, Lucasfilm and Marvels’ key franchises/brands in the EMEA region. Prior to joining Disney, Tartaglia was the Managing Director for Universal Pictures’ home video business in Spain and Portugal. He also held the role of Vice President, International Marketing, Universal Pictures International, with responsibility over 26 markets. Before this, he held a variety of positions with Twentieth Century Fox Home Entertainment in Italy and in the UK/EMEA. https://www.projectxinitiative.com/ian-whittaker-biography daily 0.75 2023-08-12 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242221121-8CP7KEWHJGFVQTUNZD0E/Ian+W.jpg Ian Whittaker Biography - Ian Whittaker Ian is an experienced, commercially minded equities analyst with 20 years’ experience and is recognised and highly regarded for his industry and financial knowledge and expertise across all parts of the media, digital and marcoms industries. Ian is the current City AM Analyst of the Year and twice previous winner of the award. He writes monthly columns on the TMT sector for City AM, leading media and marketing business magazine Campaign, and video-focused trade publication VideoWeek. He is Editor of The Bigger Picture, a subscription service providing in-depth market analysis for executives in creative agencies, advertising, broadcasting and the media and tech industries. He is a member of the board of advisors at Songtradr, Inc., and an advisor to the Board of Mirriad Plc and consultant to JC Decaux UK. Ian is a regular speaker at major national and international industry events and conferences and frequently quoted in the print and broadcast media, including Bloomberg, Sky News, CNBC, and Radio 4. https://www.projectxinitiative.com/eamil-registration-play daily 0.75 2023-02-24 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242222848-8HN6O8Q3MHT9P5RYDCJG/widerpng.png eami registration play https://www.projectxinitiative.com/projects daily 0.75 2023-02-24 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Projects https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Projects https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Projects https://www.projectxinitiative.com/amanda-hill-biography daily 0.75 2023-05-12 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/4f6832e0-e201-48ed-ba9a-9c846459b916/Screenshot+2023-05-12+at+11.17.46.png Amanda Hill Biography - Amanda Hill Amanda is a highly experienced board-level executive, specialising in global brand creation, development and transformation across Media, Luxury, Retail, Production + FMCG. Recognised as a change agent who has focussed not only on building creative and commercial excellence through a dedication to purpose, but also through the power of people and diversity of teams to innovate and execute at the highest level. Amanda has worked primarily in media for the past 17 years, founded BBC Earth and spearheaded its development into a global brand reaching >1bn around the world and pioneered its entry into new channels across theatrical, digital, giant screen and live. Following on from BBC Earth, Amanda became the first global CMO for BBC Worldwide/Studios where she was responsible for developing the BBC brand strategy and global brand portfolio internationally including Planet Earth, Top Gear, Dancing with the Stars and Doctor Who. Amanda latterly served as Global CMO for A&E Networks in New York, prior to joining Harrods as their first Chief Marketing and Customer Officer. Most recently, Amanda co-founded We Are On Purpose, specialising in purpose-led strategy, brand transformation and impact programming.Amanda is also an adjunct lecturer and teacher of record in Marketing at Lewis & Clark and is on the Board of Catlin Gabel, the Wildstar Academy, Don’t Mind Me and The Listening Planet Foundation.Amanda also serves on the Advisory Board of The London Philharmonic. https://www.projectxinitiative.com/joy-baer-biography daily 0.75 2023-02-24 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242228106-M8EGSMVIPLV2TQ9XMXVY/head.jpg Joy Baer Biography - Joy Baer Joy is a C-level ad tech executive with 20+ years’ experience in media buying and selling with a consistent track record of delivering strong business growth and ROI for agency, marketing, and media clients. Before becoming an independent advisor, Joy spent seven years growing and leading Strata, the buy- and sell-side ad tech division of FreeWheel within Comcast. Prior to this she honed her leadership, development, product, and operations skills at Spot Buy Spot, an ad tech solutions and advisory firm which she founded and sold to Comcast. Joy began her career in technology consulting with Willis Towers Watson. She has a Bachelor of Science degree in Computer Information Systems. https://www.projectxinitiative.com/our-team daily 0.75 2024-07-05 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242229887-GLEJYNR2YDPHHLBUW09W/AA.jpg Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242229898-ZAT7ICZJNISPD6E8MPW0/NB.jpeg Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242229930-A2Q53VHOHPIIXFAVE6TH/Emily+Horgan.jpg Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242229943-V2AU22V33Y1KGVWSY2SM/Fiona+McKinnon.jpg Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242229946-QVUD9SPNYUMQQEGF7FDN/Screenshot+2022-09-29+at+07.50.46.png Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242229959-TZ6SQ4MFC28QOYXVMEF9/315d7423efa7-5d0b-aa64-41ff-86588bf5-531208.jpg Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242229965-B0VIR6QDOLGETYQGRBTN/ANDREA.jpg Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242229972-018QYAP01J6RFVRHYBJD/CT.jpg Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242229976-IUYC7HWRS1SVH7EENO0Y/ct.jpg Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/51186430-8752-4672-8f86-1feba63fb9bf/Screenshot+2023-03-14+at+14.08.53.png Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/6df3a104-7b86-4a1e-a856-ca07539b7279/Screenshot+2023-03-14+at+14.18.42.png Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/47c509d2-a4f2-478d-a16e-ef26b3302a2f/Screenshot+2023-03-14+at+14.14.29.png Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/262b3afb-a640-4c3a-844a-6e091e5e447a/Screenshot+2023-03-14+at+14.47.59.png Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/87ecda09-89e4-42c0-a08f-773f68031272/Screenshot+2023-03-14+at+14.14.06.png Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/035c8579-ef2c-458f-8f9b-0b6251b7703f/Screenshot+2023-03-14+at+14.13.55.png Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/76e8fa29-105c-441e-a041-1b7438873f25/Screenshot+2023-03-14+at+11.39.jpg Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/86442426-4003-493e-a759-90b114746925/Screenshot+2023-03-14+at+14.52.07.png Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/c412c451-39cb-404f-82a3-1fca741098a6/Screenshot+2023-03-14+at+14.14.15.png Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/3999c8ac-159b-4965-a49b-3aa07df13e1c/Screenshot+2023-03-14+at+14.15.23.png Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/26c510d0-200c-4b42-b0cf-b45d301ab1f4/Screenshot+2023-03-14+at+14.15.56.png Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/a02d3dfe-0508-455c-bcbf-7b76ab65fad1/Screenshot+2023-03-14+at+14.16.13.png Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/27beae2b-a405-4655-9068-5cdcabd69e6e/Screenshot+2023-03-14+at+10.56.jpg Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/c68f4cb9-986c-4804-9174-9984880a26a1/Screenshot+2023-03-14+at+14.15.03.png Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/9451818b-6cae-4bcc-ae58-111f02c8e249/Screenshot+2023-03-14+at+14.15.38.png Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/ef7c0c8f-5c05-4bbb-8857-fcdd6e8604de/sads.jpg Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/9077340d-87a4-4045-b057-0735eba7f182/Screenshot+2023-05-11+at+22.01.jpg Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/668f7f0a-5921-45e1-a208-d7f659e6f3dc/cvdvfbbbbb.jpg Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1cc2c087-c2e8-4a76-8899-f0b733006ffa/Screenshot+2024-07-04+at+09.10.46.png Advisors-in-Residence https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/36027439-4870-4b21-9711-19d3baf64dde/Screenshot+2024-07-04+at+18.26.28.png Advisors-in-Residence https://www.projectxinitiative.com/christy-tanner-biography daily 0.75 2023-05-12 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242241618-94MX3O2N8G838E8UVQ4H/CT.jpg Christy Tanner Biography - Christy Tanner Christy is a C-level media executive with 20+ years of experience in digital business and culture transformations. Most recently, Christy spent eight years leading the News and Media divisions for CBS Interactive, overseeing all aspects of the digital businesses and content, including the massive growth of global and local streaming services for CBS News Digital. Prior to this, as CEO of TV Guide Digital, she led its sale to CBSi, after holding senior executive roles with Lionsgate, The Washington Post Company, Wolters Kluwer and Reed Elsevier. Her expertise includes building entrepreneurial profit- and growth-driven teams; targeted strategies for direct-to-consumer AVOD, SVOD, FAST, CTV, social, and mobile consumer media habits; and creative marketing to reach Entertainment, News and Sports audiences via evolving linear and digital distribution channels. Before earning her MBA from Columbia Business School, Christy began her career as a reporter and editor for The AP and the Memphis Commercial Appeal. https://www.projectxinitiative.com/areas-of-practice daily 0.75 2025-10-27 https://www.projectxinitiative.com/emily-keeton-biography daily 0.75 2023-02-24 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242247359-72SKJIXGSXJSUM653Q8O/EK.jpg Emily Keeton Biography - Emily Keeton Emily recently served as the CFO of Mercato, the largest online marketplace focused exclusively on independent and specialty grocers. Prior to Mercato, she was the Managing Director of WeWork’s Creator Fund and Global Head of M&A for the provider of flexible workspace. Before joining WeWork, she was co-head of M&A at IAC, the New York-based internet company. Emily started her career in investment banking at DLJ and Credit Suisse covering Media and Technology companies. Emily currently serves on the Board of Directors for ezCater, the leading marketplace for business catering solutions and is a Board Advisor to Tempest, an online platform helping people recover from alcohol use disorder. She is also a member of the Advisory Board of the Liu Idea Lab for Entrepreneurship at Rice University. She secured her MBA from Harvard Business School and her Bachelor’s degree from Columbia University. She is a proud Houston native. https://www.projectxinitiative.com/jonathan-steuer-biography daily 0.75 2023-02-24 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242249313-36LRIUAS46ZQG1Q9MD42/315d7423efa7-5d0b-aa64-41ff-86588bf5-531208.jpg Jonathan Steuer Biography - Jonathan Steuer Jonathan has been an innovator in emerging media, media research and audience-based media solutions for over two decades. Jonathan joined VideoAmp in 2020, where he develops and drives development and industry adoption of transaction-ready cross-platform TV currency data to serve the entire media ecosystem, including media buyers, sellers, and delivery providers. Before this, he was Chief Research Officer at Omnicom Media Group, leading development and deployment of data-driven cross-platform audience-based media tools. Prior to OMG, Jonathan was Chief Research Officer at TiVo, led cross-media research initiatives for AT&T AdWorks (now part of Xandr), and led media advisory at Iconoculture (now part of Gartner). Previously, Jonathan co-founded / participated in several pioneering Internet businesses, including Anonymous Media Research (which holds 8 US patents in ACR-based audience measurement technology), Hotwired (the first banner-ad-supported Website), Cyborganic (an early online/offline social media venture), C|NET (the first Web + TV content venture), and The WELL (a pioneering online community). Jonathan holds a PhD in Communication from Stanford and an AB in Philosophy from Harvard. He hails from Milwaukee, Wisconsin and lives in New York City with his wife, two teenagers and three cats. https://www.projectxinitiative.com/wim-ponnet-biography daily 0.75 2023-02-24 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242250806-T0VJB1XBRAXRX8PL8BI2/head+show.jpg Wim Ponnet Biography - Wim Ponnet Wim is the founder and CEO of Ponninvest investing in Media, Sports and Entertainment. An avid deal maker, Wim recently left the Endemol Shine Group, the world’s largest independent TV production and distribution company, following its successful $2.4 billion sale to Banijay Group. While at Endemol Shine, Wim served as Chief Strategy and Commercial Officer, with an expansive global remit across all sales and commercial divisions, including oversight of corporate development and M&A, distribution, licensing, digital sales and monetisation, technology and IT. As a Media and Tech veteran he has also held various C-level positions for global corporations such as Yahoo! and Coca-Cola. Passionate about the power of brands and their fans, Wim has developed and implemented a range of data and insights driven growth strategies within the media, tech and entertainment sectors. A professional athlete in his native Belgium in his 20’s, he has been involved throughout his career in various sponsorship activities (UEFA Euro 2008) and digital rights negotiations linked to European Football (EPL digital rights). As a digital native, he is recognized by his peers as an expert on digital transformation, fan engagement and brand building. https://www.projectxinitiative.com/ashley-mackenzie-biography daily 0.75 2023-05-11 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242252616-6UT8BN2X9DBVJI65UY2K/Ashley.jpg Ashley MacKenzie Biography - Ashley MacKenzie Ashley began his career in advertising at Carat (UK) which he left to be a founding Director of Entertainment Marketing Ltd. In 1998, he joined an MBI team as Sales Controller for Talk Radio, renamed The Wireless Group Plc, and went on to be Group Managing Director (ILR) then handed commercial responsibility for the group as Managing Director of Impact, their national sales house. In 2008, Ashley founded Base79, one of the leading MCN’s globally, where he was CEO. Base79’s technology and network created a generation of new, safe and powerful revenue opportunities for its content rights-holders and social influencers from YouTube, Facebook and social video platforms around the world. Ashley sold the business to Rightster Group Plc for $85 million in 2014 but returned to the business in 2015 as CEO of Brave Bison Group Plc (formerly Rightster) turning the company around from losses to profitability. Ashley stepped down from Brave Bison to start Fenestra in 2018 where he currently serves as CEO. Fenestra delivers multinational advertisers an independent, customisable solution to increase ROAS in their programmatic advertising supply-chains through data transparency. The company is honoured to work for global advertisers, agencies and publishers to create more transparency and better business outcomes for all. https://www.projectxinitiative.com/derek-chang-biography daily 0.75 2023-05-12 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242254369-G8EEDZBI0OMBUYNAMX05/Derek+Chang.jpg Derek Chang Biography - Derek Chang Derek is an accomplished global media, sports, and entertainment executive. He serves on the Board of Directors of Liberty Media Corp., which owns interests in a range of media and entertainment businesses attributed to three tracking stocks: the Liberty SiriusXM Group, the Braves Group and the Formula One Group. He also serves on the Board of the Professional Fighters League (PFL) and ISOS Acquisition Corp, a blank check company. Derek was formerly the CEO at Friend MTS, a provider of content protection and anti-piracy services. Prior to that he was the CEO of NBA China and spearheaded the NBA’s effort to expand its presence as the preeminent foreign sports league in the region while leading a staff based in the NBA's Beijing, Shanghai, Taipei and Hong Kong offices. Before joining the NBA, he was the Head of International Lifestyle Channels at Scripps Networks Interactive, based first in Singapore and then London. Prior to Scripps, Derek was Executive Vice President of Content Strategy and Development at DIRECTV where he oversaw all content acquisition and production. He previously held senior executive positions with Charter Communications, the YES Network and TCI Communications. He also served on the Board of Directors of Starz after its public spin-off in 2013 and of Vobile Group from 2020-2021. Derek holds an MBA from Stanford University and a bachelor’s degree in history from Yale University. He was named one of Cablefax Magazine’s “Top 100 Executives in Cable” and one of the “50 Most Influential People in Sports Business” by SportsBusiness Journal. He is also a member of the prominent Chinese American group, Committee of 100 (C100), and is on the Advisory Board of Row New York. https://www.projectxinitiative.com/dr-daniel-knapp-biography daily 0.75 2023-05-12 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242256072-40T18KSWLICD2EROKMSD/DR+.jpg Dr. Daniel Knapp Biography - Dr. Daniel Knapp Daniel is an advertising, media and data expert with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence. Currently, he is Chief Economist at IAB Europe and a partner at Ecuiti, a data science firm that develops tools for media and advertising businesses to get insights from information and data. Daniel is a board member at the Institute of European Media Law and Senior Fellow at Euractiv, a think tank. He regularly lectures at universities on digital marketing related topics and acts as expert evaluator for EU projects in media innovation. Previously, Daniel was associated expert on media and AI at the European Commission for Vice President Ansip’s Cabinet and co-founded a programmatic advertising agency. He spent 11 years at IHS Markit, latterly as Executive Director in the Telecoms, Media and Technology practice. Before this, he worked in media policy in Germany. Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media. https://www.projectxinitiative.com/mike-darcey-biography daily 0.75 2023-02-24 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242257770-UIJEZZ1XONYFJ9BRLLYY/mike.jpg Mike Darcey Biography - Mike Darcey Mike has an extensive background on the strategic and commercial side of television, publishing and telecoms and now undertakes a series of non-executive roles alongside strategy advisory services in these sectors. Mike is currently a board director for Sky New Zealand and for Arqiva. His previous board positions include Chair of M247 (connectivity and cloud services) and of Dennis Publishing. Mike’s current and recent strategy advisory clients include an array of broadcasters and platforms, both pay and free, and sports rights bodies, in the UK and beyond. Before turning to plural life, Mike was CEO of News International (Times, Sunday Times, Sun) for three years. Prior to this, Mike spent 15 years at Sky, initially as Director of Strategy, then as Chief Operating Officer. During this time, Mike was integrally involved in all the main strategic decisions and commercial deals, especially with content suppliers and distribution partners. Mike’s involvement in major sports deals included five renewals of the EPL rights. Mike was also closely involved in Sky’s engagement with policy and regulatory issues. Mike started his career as an economic advisor, working especially on contested legal and regulatory proceedings. https://www.projectxinitiative.com/nicola-bamford-biography daily 0.75 2023-02-24 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242259506-UKTN58RR1H0A5Q5DGDCH/NB.jpeg Nicola Bamford Biography - Nicola Bamford Nicola has extensive international TV and media experience. Her last executive role was as CEO, International Operations at Endemol Shine Group from 2017 until its acquisition by Banijay in 2020. In this role, she was responsible for the financial and operating performance of all group companies in Iberia, France, Italy, Israel, India, China and Russia, working closely with joint venture partners in India, Israel and Russia. She reported to the Group CEO and was a member of the Group Executive team. Previously, Nicola was at Sky leading the team assessing opportunities for OTT expansion beyond its DTH footprint which resulted in the launch of Sky Spain in 2017/2018. Prior to this, she managed Sky’s TVOD and EST business. She re-joined Sky after holding senior roles at Tata Sky in India and Sky Deutschland, having been director of Channels and Operations at Sky UK. Nicola also worked for News Corp in the US and Disney in the UK following business school. She is a graduate of Cambridge University and Harvard Business School. https://www.projectxinitiative.com/eamie daily 0.75 2023-07-03 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/f696d628-1614-426a-8c97-75afcba8ae84/EAMI+LOGO+HEADER1.png https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/d7a0ce85-7b58-4761-8860-ae70eeb2f0d2/Screenshot+2023-03-15+at+11.01.49.png https://www.projectxinitiative.com/emily-palmer-biography daily 0.75 2023-08-25 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242264446-7KUK2DJEI96N0SQZ8VGY/Screenshot+2022-09-28+at+21.45.55.png Emily Palmer Biography - Emily Palmer Emily works with ad tech vendors, publishers, and marketers as a senior industry consultant. She began her professional journey in 2000 at Saatchi & Saatchi in San Francisco, then lived in London for almost 12 years; today Portland, Oregon is Emily's base as she works with clients in several countries. Emily has lived the evolution that so many speak of, cutting her teeth in the original dotcom boom (and subsequent bust), direct publisher ad sales, then ad networks, through to the early days of programmatic advertising and everything since. Emily’s work in programmatic advertising and data ecosystem has defined her career; she has been in the space since 2011, working at MediaMind (Sizmek) and OpenX, then at publishers Reuters and Stylist. She is very involved in the programmatic and data community, talking with peers on multiple sides of the table every week, speaking at events such as Mobile World Congress, Programmatic Pioneers and the Brand Safety Summit. In addition, she is committed to advancing women in the industry in her role as Chairwoman of The Women in Programmatic Network, a fast-growing global network of hundreds of women in ad tech. Outside work, Emily endeavours to eat amazing food whenever possible and relax by painting with acrylics and watercolours. She also speaks some Swedish. https://www.projectxinitiative.com/about daily 0.75 2024-01-23 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/ae60cced-ecba-455c-b608-2df64f8a4268/Screenshot+2023-03-22+at+12.54.33.png About us https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/6632c97e-be8a-407e-b369-0862aeaf26de/Screenshot+2023-03-14+at+17.24.36.png About us https://www.projectxinitiative.com/thomas-salfischberger-biography daily 0.75 2023-03-14 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242268856-D4NFGBM0YHIZV5XV5EU7/Thomas+S.jpg Thomas Salfischberger Biography - Tomas Salfischberger Tomas is a C-level ad tech executive and serial entrepreneur with 15+ years of experience running software companies in the big data and programmatic media space. As Chief Strategy Officer at Relay42, a leading Customer Data Platform, Tomas has extensive experience implementing successful data strategies for global brands predominantly in the Financial Services, Telecom and Travel industries. Tomas is most passionate about the impact new technologies have on digital interactions that form the heart of today’s customer experience. His strengths are making complex, often technical, concepts simple and accessible, and helping C-level teams develop a long-term vision rooted in the technological developments of today. Before founding Relay42 in 2011, he was co-founder of big data start-up Celerity, which specialised in helping companies with legacy infrastructure adopt scalable practices and build modern data processing architectures. https://www.projectxinitiative.com/home daily 1.0 2023-08-12 https://www.projectxinitiative.com/april-hendry-biography daily 0.75 2023-03-14 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242270718-SRSMCKXPTIF55A8PGULE/AH.jpg April Hendry Biography - April Henry The founder of the consultancy Hawkeye Digital, April is a seasoned business strategist and senior executive leader with over two decades of experience advising and deal-making for large global corporations and investors across the technology industry, ranging from digital media & entertainment to consumer commerce, fintech, healthcare and events. She began her professional career in politics working in the U.S. House and Senate, later landing at Morgan Stanley, Index Ventures, News Corp, Yahoo, and NBCUniversal. A long-time high performing athlete and avid distance runner as well as co-founder of an early-stage digital wellness platform, Ms. Henry has a strong passion for intelligent consumer applications and personalization solutions, particularly with respect to optimizing online and offline physical and financial health and wellbeing. Her firm is focused on driving revenue growth, core decision-making and business and human capital transformation for companies at critical points in their growth cycle. In this capacity she advises, consults and often holds non-executive and senior executive positions with a range of business types throughout the world, from early strategic business planning and equity fundraising stages to more developed businesses within incubators, investment funds, special purpose acquisition corporations, corporate digital studios and more. April is currently on the board of Evalla Advisors, a special advisor to S4 Capital and EVP of Corporate Development for Science Inc. and the Science Strategic Acquisition Corp. She is also on the advisory boards of a number of businesses across consumer products and services. April resides in LA with her family but also works extensively on both the East and West Coasts as well as spending considerable time in the United Kingdom. A long-time computer software fan, April Henry coded her first program at aged 9. Outside of her professional life, she enjoys supporting her alma mater and volunteering for organizations supporting those in need. She has a degree in Political Science from Columbia University. https://www.projectxinitiative.com/terms-of-service-3 daily 0.75 2023-03-16 https://www.projectxinitiative.com/jamie-west-biography daily 0.75 2023-02-24 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242272507-8GTNP95HF0PTXO49N5EM/JW.jpg Jamie West Biography - Jamie West Jamie is a Board Advisor, Investor and Consultant to companies in the TV & Video ad industry encompassing the wider eco-system covering Tech, Data, Analytics, Addressable and complete commercialisation. Recent projects include helping TV platforms (pay and free to air), TV channels and Video Content distributors evolve their commercial, data and ad technology strategy. Jamie is also advising Tech, Data and Analytics companies to on how they can support the market overall and grow TV companies’ capabilities and revenue Jamie has 30+ years in Media and the Advanced Advertising sector including over 10 years at Sky where he built and led its Advanced Advertising Products business – including addressable media with AdSmart, video, online and analytics – recognised as one of the most advanced set of TV monetisation and data capabilities in Europe and globally. https://www.projectxinitiative.com/al-anstey-biography daily 0.75 2023-03-14 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242274210-UEPS8E2BK2YRD5WF68IY/AA.jpg Al Anstey Biography - Al Anstey Al Anstey is a media executive with extensive experience of leading news organisations, broadcast news start-ups, corporate and digital transformation, and championing editorial excellence. Al's career spans three decades with global media companies. He was Chief Executive of Al Jazeera America in New York, Managing Director of Al Jazeera English based in Doha, Head of Foreign News at ITV in the UK, and Asia Editor at Associated Press Television News. He started his career with CBS News, and worked for Reuters on the start-up of GMTV breakfast television in the UK. Throughout his career Al has been involved in transformation in media companies. He was part of the start-up of APTN, was a member of the launch team of Al Jazeera English and was Network Director of Media Development and Head of New Media at Al Jazeera Network. During Al’s tenure at AJE it grew from being a newly launched news channel to gaining a reputation for quality worldwide as a multi-platform news provider, broadcast to over 300 million homes in over 130 countries. Al has lived and worked in the UK, America, Australia, India and Qatar. He has led global teams of over 2,000 staff from all regions of the world. Since leaving Al Jazeera America in 2016 Al has been Chief Executive of Collingwood Worldwide, advising multiple global companies on media strategy, digital transformation and strategic communications. https://www.projectxinitiative.com/contact-us daily 0.75 2023-05-12 https://www.projectxinitiative.com/alex-balfour-biography daily 0.75 2024-07-30 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/9130af04-c7f2-4155-ac5a-aadb6ead6e96/Screenshot+2023-03-14+at+14.08.53.png Alex Balfour Biography - Alex Balfour Alex is a senior digital consultant to CAA Eleven and was until recently Senior Digital Consultant to TEAM, the agencies which manage sponsor and broadcast rights for UEFA. Previously Alex was Head of New Media for the London Organising Committee of the Olympic and Paralympic Games (LOCOG). At LOCOG he built a team from scratch that delivered 77 digital channels and over 100 social media presences to a worldwide audience of over 150 million during the Games in 2012. In the late 1990s He was a founder of CricInfo, in its day the world’s largest single-sport website with an audience of 20m fans as early as 2000 and became Chairman before the business was sold to ESPN in 2005. Alex’s career in digital media began in 1994. He edited GE’97, the UK’s first General Election Website and developed the first online government consultation. He went on to become part of the team that produced the Guardian Newspaper’s first websites. Alex has been a Trustee of English Heritage and a Commissioner of Historic England and non-executive director of The Pensions Advisory Service. He holds a Masters degree in History from St John’s College, Cambridge University. https://www.projectxinitiative.com/emily-horgan-biography daily 0.75 2023-05-12 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242279668-NW2S9Q7GYT9E4DBB6XZV/Emily+Horgan.jpg Emily Horgan Biography - Emily Horgan Emily is an independent media consultant and former Disney executive. She currently works with a number of clients focusing on creative and strategic development of kids’ IP, distribution landscape analysis, and digital anti-piracy enforcement. She has undertaken extensive research and published analysis on the Netflix kids’ strategy. She also has significant first-hand experience in SVOD and YouTube from her time at Disney. Emily’s background is television, where her speciality was driving content distribution strategies across EMEA that synergised with other businesses including consumer products, publishing, and gaming. She has worked with many leading franchises including Star Wars, Marvel, Disney Princess and Mickey Mouse, devising approaches for all release windows from theatrical to social. Before joining Disney, Emily worked in production and broadcast management in Toronto and her native city Dublin. https://www.projectxinitiative.com/claire-tavernier-biography daily 0.75 2023-05-12 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/1677242281651-L7BMUHB927Z6A724FAMD/ct.jpg Claire Tavernier Biography - Claire Tavernier An experienced C-level executive and board member, Claire has spent the last twenty years building and growing creatively and commercially successful content and digital businesses globally. She has pioneered the use of digital media in the content industry, working with internationally recognised TV brands from American Idol to Peppa Pig. She was Global Head of Digital for Freemantle for 12 years and has worked extensively with all the major content and digital media giants. Claire is an independent media advisor and leadership coach. She sits on the Board of Directors of the British Board of Film Classification (BBFC) and is the Chair of the Board of Trustees of Charity Digital, a charity which promotes and supports the use of technology and digital platforms in the not-for-profit sector. Claire has won multiple awards for her work. She acts as an advisor for a number of organisations in the media and digital space and gives the occasional lecture on media and behaviour change, social media strategies, and monetising digital content. https://www.projectxinitiative.com/jordan daily 0.75 2023-02-28 https://www.projectxinitiative.com/new-page daily 0.75 2023-03-01 https://www.projectxinitiative.com/eami daily 0.75 2024-01-04 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/f696d628-1614-426a-8c97-75afcba8ae84/EAMI+LOGO+HEADER1.png https://www.projectxinitiative.com/dan-cryan-biography-1 daily 0.75 2023-05-12 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/872b5c4e-ab9b-40c9-8a8e-61ab4131bdce/Screenshot+2023-05-11+at+22.01.jpg https://www.projectxinitiative.com/piper-heitzler daily 0.75 2023-05-12 https://images.squarespace-cdn.com/content/v1/63f8af637ea6230019ed7d31/81590350-ddb1-412f-98a1-f76efc530384/sads.jpg https://www.projectxinitiative.com/piper-heitzler-1 daily 0.75 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